WIAD 2018 | World IA Day Switzerland

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Go to WIAD 2019

World Information Architecture Day, Zürich

February 23-24, 2018

World IA Day Zürich is over. See you again on
February 23, 2019!

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Stephanie Akkaoui Hughes

Architecting Interactions: Interactions are the Seeds of Innovation


Karl Fast

Designing Artificials

Stephen Herold

Battling cognitive biases and changing behavior with design

Alina Cvetkova

Boosting user needs with data


Benjamin Wiederkehr

Design Against Violence



Matthias Standfest

Nothing But Context


Esther Girsberger

Panel Discussion Moderator IA For Good


No matter if you are new to Information Architecture or an experienced professional, let's get together and share the ways Information Architecture makes a difference in our lives.

What is Information Architecture?

Information Architecture (IA) are structures that we use to make sure that the information people need is easy to find and to understand. So when you use a website, a mobile application or go into a store and you can find what you need and everything makes sense, that means the information architecture is doing its job.

What is World IA Day?

World IA Day connects the world through Information Architecture. World IA Day is a one-day annual conference organized by the Information Architecture Institute and held simultaneously in dozens of cities across the world. https://www.worldiaday.org

Who is the WIAD for?

Information architects, user experience designers, business owners, content specialists, developers and all you web enthusiasts.

Global Theme 2018

IA For Good

As information architects, we structure information to help human beings understand the world around us. We bring out the relevant information in the abundance of data. We create environments that enable our users to identify their needs and make decisions.

But for how much longer will we as humans be doing this? Can’t algorithms filter information far more easily, find patterns in large amounts of data and make much better decisions based on statistics rather than emotion?

What should we do when algorithms gone wild generate incorrect data, become abusive, discriminate against people, manipulate or stress them? How should we deal with our fears of being replaced by machine learning and robots? For information architects in particular, how does machine learning affect our field? Does AI need IA? Does it create IA itself? Is this still IA?

At this point, there are far more questions than answers. All the more, we should take the goal of good old IA to heart: to help ourselves and others understand what is going on around us. Because understanding leads to confidence. Confidence is the prerequisite for action. And action we must take. By taking on responsibility, we can create the future we want.

We are looking forward for great talks and discussions about IA for Good!



Understanding information through filter-driven interfaces

Karl Fast

Search often reveals too much information. Filtering is a way to rapidly narrow a large information space. More broadly, filtering is one example of what cognitive science calls «epistemic actions»; literally, how we create knowledge, make meaning, and develop understanding by interacting with information. (read more)


How to architect interactions, not only information

Stephanie Akkaoui Hughes

Stephanie’s vision is to design spaces that foster three forms of interaction: creativity, collaboration and learning. Her process takes the expertise of users into account and promotes the communal creation of knowledge. Many of Stephanie’s tools work similarly to those in service design, but they highlight her own approach. (read more)



Day One

Registration—Morning Workshop

Foyer ZHdK

Registration—Afternoon Workshop

Foyer ZHdK

Fondue Dinner—Frau Gerolds Garten

Register here

Day Two

Registration—Doors open

Foyer ZHdK


Design Against Violence

Benjamin Wiederkehr


Foyer ZHdK

Nothing But Context

Matthias Standfest

Panel Discussion—IA For Good

Coffee Break

Foyer ZHdK



Foyer ZHdK


Zürcher Hochschule der Künste ZHdK, Toni Areal

Pfingstweidstrasse 94
8005 Zürich

From Zürich Main Station take Tram 4 to “Toni Areal”
(stops right in front of the venue)


Thanks to our local sponsors who make this event possible.





Andrea Rosenbusch

UX Architect & Managing Partner,

Fabienne Gafner

Senior UX Designer

Laura Sgier

UX Architect,

Mak Abdennabi

Manager of User Experience,